You’ve put in the time and effort to make a great video. Congratulations! Now, how do you make sure as many people see it as possible? SEO, or search engine optimization, is the key to getting your video in front of the right eyeballs.
In this article, we’ll give you 10 tips to boost your YouTube views with SEO. But first, let’s start with a quick refresher on what SEO is and why it matters for your videos.
YouTube SEO: What is it?
Youtube SEO, or search engine optimization, is the practice of improving the ranking of a website or video on search engines. The higher your ranking, the more likely people are to find your content.
There are some things you can do to improve your SEO and get more views on YouTube. In this article, we’ll go over 10 of the most important tips.
So what are you waiting for? Start optimizing your videos for SEO and start getting more views!
How to rank YouTube videos
There are a few things you can do to help your YouTube videos rank higher in search results. In this section, we’re going to go over some of the basics:
1. Make sure your videos are properly tagged.
2. Make use of keyword-rich titles and descriptions.
3. Create engaging and informative videos.
4. Share your videos on social media and other platforms.
5. Use relevant keywords in your video URLs.
6. Optimize your videos for playback on mobile devices.
7. Use high-quality thumbnails.
8. Check your video rankings regularly.
9. Use playlists to organize your videos.
10. Keep your audience engaged and coming back for more
SEO for YouTube: keyword research
Once you’ve got a sense of the keywords you want to target, it’s time for the next step: doing your research. This means finding out which keywords have the lowest competition and the highest search volume.
This is where tools like Google AdWords Keyword Planner come in handy. You can use this tool to find out how many people are searching for a particular keyword, as well as how much competition there is for that keyword. This will help you determine whether or not it’s worth targeting that keyword.
If you’re just starting, it’s a good idea to target long-tail keywords—keywords that are more specific and have a lower search volume than general keywords. This will help you rank higher in the search results and boost your viewership.
Step 1: Find keywords
You need to start by finding the right keywords for your video. What are people searching for that you could be ranking for?
Tools like Ahrefs, Ubersuggest, and Google Keyword Planner can help you find keywords that are relevant to your niche with high monthly search volume.
Once you have a list of potential keywords, it’s time to start doing some research.
Step 2: Target the lowest competition keywords (at first)
Do you know how I said that there are two types of YouTube keywords? The first type is low-competition keywords, and the second type is high-competition keywords.
I want you to start with the low-competition keywords first. Why? Because it’s going to be a lot easier for you to rank for those keywords than it will be for the high-competition keywords.
And don’t worry, I’m not talking about super obscure, long-tail keywords here. I’m talking about relevant, popular keywords that just happen to have low competition.
To find these keywords, you can use the YouTube Keyword Tool (which I mentioned earlier). Just enter a seed keyword and set the filter to “Low competition.”
Step 3: Dig up content ideas
The next step is to start thinking about what kind of content you can make that will be popular with your audience and also help you rank in YouTube’s search algorithm.
One way to come up with content ideas is to look at what other people in your niche are doing. You can do this by subscribing to their channel, checking out their playlists, and looking at the “Up next” section on YouTube.
Another way to come up with content ideas is to think about the questions people in your niche are asking. You can find out what people are searching for on YouTube by looking at the “Related searches” section on YouTube or using a keyword research tool like Google Keyword Planner.
Once you have a few ideas, it’s time to start creating your videos!
YouTube SEO tools
While the YouTube algorithm is constantly changing, there are a few constants that will always help your videos rank higher in search. And one of those constants is using the right YouTube SEO tools.
There are a lot of different options out there, but some of my personal favorites include VidIQ, TubeBuddy, and vidIQ Vision. These tools help you with everything from keyword research to optimizing your video titles and descriptions.
But they don’t just stop there. They also provide you with insights into your competition, so you can see what’s working for them and try to replicate their success.
If you’re serious about getting more views on YouTube, then I highly recommend investing in one of these tools. They’ll save you a ton of time and help you rank your videos higher in search.
Google Keyword Planner
The Google Keyword Planner is a great way to find new keywords that you can use to optimize your YouTube videos. Just head over to Google Ads and sign up for an account. Once you’re in, click on ‘Tools’ and then ‘Keyword Planner.
From there, you can either search for new keywords or get ideas for new keywords based on a URL or a seed keyword. If you’re starting from scratch, I recommend searching for new keywords based on a URL.
Once you’ve found some keywords that you like, take a look at the monthly search volume and the competition. You want to choose keywords that have a high monthly search volume but low competition.
That’s it! Just remember to use your chosen keywords throughout your video (in the title, in the description, in the tags, etc.) and you should see an uptick in your YouTube views.
Ubersuggest is one of the most popular SEO tools out there, and for good reason. It’s simple to use and it’s free. Just enter a keyword and it will show you all the relevant information you need, including search volume, competition, and an estimated CPC.
It will also show you related keywords that you can use to get even more views. And the best part is that it’s constantly updated with the latest data, so you can be sure that you’re using the most effective keywords.
You’ve probably heard of TubeBuddy—it’s sort of the golden standard when it comes to YouTube SEO tools. And there’s a good reason for that.
TubeBuddy is a desktop application (with a corresponding Chrome Extension) that provides in-depth analysis of your YouTube channel and videos— giving you the ability to see things like estimated video value, the best time to upload, optimal title length, and more.
But here’s the kicker: TubeBuddy also provides extensive keyword research capabilities, so you can find the perfect keywords to target for your video titles, descriptions, and tags.
There is a free version of TubeBuddy with limited features, but if you’re serious about growing your YouTube channel, then I recommend upgrading to the pro version, which is just $9 per month. Trust me, it’s worth it.
VidIQ Vision for YouTube
If you want to get serious about YouTube SEO, then you need to start using VidIQ. VidIQ is a tool that allows you to see how your videos are performing in YouTube search results.
It also provides insight into what keywords you should be targeting, and how you can optimize your titles and descriptions to get more views.
What’s more, VidIQ also has a built-in keyword research tool that allows you to find the most popular keywords that are relevant to your content. This is an invaluable resource for getting more views on YouTube.
It’s no secret that video is a powerful marketing tool. Cisco predicts that video will make up 80% of all internet traffic by 2019. If you’re looking to get in on the action, optimizing your YouTube videos for SEO is a great place to start.
By following a few simple tips, you can make sure your videos show up in search results and help you attract more viewers. In this article, we’ll walk you through the basics of SEO for YouTube videos. We’ll cover everything from title tags and descriptions to keywords and backlinks.
So what are you waiting for? Start optimizing your videos today!
Optimize the metadata
Before you upload your video, take some time to fill out the video’s metadata. This is the information that YouTube will use to index your video and make it searchable.
Make sure to include a keyword-rich title, a well-written description, and relevant tags. The more information you can provide, the better. YouTube also allows you to add subtitles and closed captions in different languages, so that your video can reach a wider audience.
When you’re naming your video file, make sure to include the keywords you’re targeting. This will help your video rank higher in search results.
For example, if you’re targeting the keyword “skincare tips,” name your video file “skincare-tips.mp4.” This will help your video show up in search results when people are searching for that keyword.
Video transcript and closed captions
One of the best ways to optimize your YouTube videos for SEO is to include a transcript and closed captions. This is because it allows your videos to be indexed by Google and found by viewers who might not be able to hear them.
Including a transcript also allows viewers to skim or search for specific information in your video. And since closed captions are now available in more than 60 languages, you can reach a wider audience than ever before.
There are a few ways to create a transcript and closed captions for your videos. You can use a transcription service, or you can create them yourself using YouTube’s built-in tools.
No matter which method you choose, make sure that your transcript and closed captions are accurate and typo-free.
Optimize the data
Data is important for two reasons: it helps YouTube understand your video and it helps YouTube rank your video. So what data should you be optimizing?
-Your title should be 50 characters or less and should include your target keyword.
-Your description should be at least 250 words and should include your target keyword and a call to action.
-Your tags should include your target keyword, as well as any other relevant terms.
-Your thumbnail image should be high quality and should represent the content of your video.
-Your video file name should include your target keyword.
By optimizing the data associated with your video, you’re giving YouTube the information it needs to rank your video for your chosen keywords. And when YouTube ranks your video, that means more people are likely to see it.
Video title and Description
Your video title and description are two of the most important SEO elements for your YouTube video. Here’s what you need to know about each one.
Your title should be reflective of the content in your video and should include keywords that you want to rank for. For example, if your video is about how to make a perfect chocolate chip cookie, then your title could be something like “The Best Chocolate Chip Cookie Recipe.”
Your description should be a summary of what your video is about and should also include keywords that you want to rank for. Remember to keep your description under 300 words so that it doesn’t get cut off in the search results.
YouTube tags are one of the most important aspects of YouTube SEO. To rank your videos on YouTube and Google, you need to include relevant keywords in your tags.
Your tags should be a mix of broad and long-tail keywords. Broad keywords are general terms that describe your video topic, while long-tail keywords are more specific phrases that describe what your video is about.
For example, if you were Optimizing a video about how to make a cup of coffee, some broad keywords could be “coffee,” “tea,” and “beverages.” And some long-tail keywords could be “brewing coffee at home,” “how to make iced coffee,” or “best coffee beans for iced coffee.”
Including a mix of both broad and long-tail keywords in your tags will help you reach a wider audience while still Ranking for the specific terms that you want to rank for. So don’t forget to do your keyword research and include relevant YouTube tags on your videos!
Now that you know all about the basics of YouTube SEO, it’s time to start optimizing your videos! Here are a few tips to get you started:
– Use keyword-rich titles: As we mentioned before, your title is one of the first things people will see, so make sure it’s catchy and includes your target keywords.
– Use descriptive tags: In addition to your title, tags are another way to tell YouTube what your video is about. Choose a few relevant keywords and include them in your tags.
– Optimize your thumbnail: Your thumbnail is like a mini poster for your video, so make sure it’s attractive and informative. Include the title of your video and a relevant image.
– Write a transcript: Transcripts are great for two reasons: they help YouTube understand what your video is about, and they make your video more accessible to people who are deaf or hard of hearing.
YouTube ranking factors
There are a few things you should keep in mind when optimizing your YouTube videos for SEO. Here are a few key ranking factors:
– The title of your video is important, so make sure it’s keyword rich and accurately describes the content of your video.
– Don’t forget to include a description of your video, and again, make sure it’s keyword rich and gives viewers a good idea of what they’re about to watch.
– Use tags to describe your video content and make it easier for YouTube (and potential viewers) to find your videos.
– Promote your videos on social media and other websites to get more views and subscribers.
– Engage with your viewers by replying to comments and making yourself available for questions or further discussion.
Another great way to optimize your videos for SEO is by taking advantage of the comments feature. This is a great opportunity to engage with your viewers and build a community around your channel.
When people leave comments on your videos, make sure to respond to as many as you can. This shows that you’re active and engaged with your audience, and it also gives you a chance to promote your other videos.
You can also use the comments section to get feedback from your viewers and use that to improve future videos. Ask questions, start discussions, and get people talking! The more active your community is, the better it is for your channel.
Subscribe after watching
The goal is to get viewers to watch as many of your videos as possible and to do that, you need to keep them engaged. One way to do that is by having a strong and steady stream of new content. If they like what they see, they’ll be more likely to subscribe to your channel.
It’s also important to have a mix of content—some evergreen content that will be relevant no matter when someone finds it, and some timely content that speaks to what’s going on in the world right now. This way, you’ll always have something new and fresh to offer your viewers.
Finally, don’t forget to include a call to action at the end of each video asking people to subscribe. You can also include subscribing buttons and links in the description box below each video. The more places you put it, the more likely people are to see it and take action.
If you want your video to be seen by as many people as possible, you need to make sure it’s being shared. And there are a few things you can do to encourage sharing.
For starters, use social media platforms like Twitter, Facebook, and Instagram to promote your video. You can also include share buttons on your website or blog. And finally, make it easy for viewers to share by including the URL in the video itself.
YouTube SEO Tips
When you’re looking to optimize your YouTube channel for SEO, the first step is to make sure your account is set up correctly. Here are a few tips to help get you started:
1. Use keyword-rich titles for your videos.
2. Make sure your descriptions are keyword-rich and include a link to your website.
3. Use keyword-rich tags for your videos.
4. Create custom thumbnails for your videos.
5. Encourage viewers to subscribe to your channel and like and share your videos.
Choose a target keyword and identify a question about that keyword to answer in your video.
Once you’ve identified your target keyword, it’s time to come up with a question to answer in your video. This is where you can get creative and drill down into the topic at hand.
What are people wondering about your target keyword? What are they curious about? What are they struggling with? Once you have an idea, you can craft a video around answering that question.
Not only will this help you rank on YouTube and Google, but it will also help you connect with your audience on a deeper level. They’ll appreciate the fact that you’re taking the time to answer their questions and provide them with valuable information.
Put your keywords in the data and the metadata.
When you’re filling out your YouTube channel’s information, make sure to include your target keywords in both the data and the metadata. The data is the information that viewers see on their screens when they’re watching one of your videos, and the metadata is the information that’s hidden but can be seen by those who know where to look.
Including your target keywords in both places will help your videos show up in search results for those terms. And, as a bonus, it will help attract more viewers who are interested in finding content on those topics.
Produce videos that answer your viewers’ questions.
Part of the reason why having a solid YouTube SEO strategy is so important is that it helps you figure out what kind of content to produce. And one of the best ways to produce content that will rank well in YouTube and Google searches is to answer viewers’ questions.
Think about it—when you’re searching for something on Google, chances are you’re looking for an answer to a question. The same goes for YouTube. So if you can produce videos that answer your viewers’ questions, you’ll be more likely to show up in search results.
To find out what questions your viewers are asking, you can do a little research using keyword tools like Google Ads Keyword Planner and YouTube Keyword Tool. Once you have a list of potential topics, you can use Google and YouTube search to see if there are already videos ranking for those topics. If there are, that’s a good sign that you can produce a video on that topic and have a chance of ranking in search results.
Make crazy good YouTube videos with ArunSEO Agency
If you’re serious about ranking your videos, then you need to make sure you’re putting out the best content possible. And that’s where ArunSEO comes in. We’re a full-service SEO agency that specializes in YouTube SEO.
We’ll help you with everything from keyword research to on-page optimization to link building. We’ll do everything we can to help you rank higher in YouTube’s search results.
And trust me, we know what we’re doing. We’ve helped hundreds of clients grow their YouTube channels, and we can do the same for you.
So if you want to take your YouTube channel to the next level, contact us today. We’ll be happy to help you grow your channel and get more views, subscribers, and traffic.
So there you have it—a few tips to get your YouTube SEO up to. Just remember that, as with anything SEO related, there is no “set it and forget it” solution. The landscape of SEO is constantly changing, so you need to stay on top of the latest trends and algorithm updates if you want to maintain (or improve) your rankings.