What is Digital Marketing: How to Use It and the Different Types Explained

Digital Marketing

Digital Marketing is the promotion of products, services, or brands using digital channels to reach consumers. It involves various online platforms and technologies to communicate and engage with customers in a targeted, measurable, and interactive manner. Unlike traditional marketing methods, digital marketing allows businesses to analyze their marketing campaigns in real time and adjust strategies based on performance data.

Types of Digital Marketing

  1. Search Engine Optimization (SEO)

    • Description: SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. This involves on-page SEO (content and HTML source code of a page) and off-page SEO (backlinks).
    • Components:
      • Keyword Research: Identifying relevant search terms.
      • On-page Optimization: Enhancing meta tags, content, and URLs.
      • Off-page Optimization: Building backlinks from other websites.
      • Technical SEO: Improving site speed, mobile-friendliness, and structure.
  2. Content Marketing

    • Description: Content marketing involves creating and sharing valuable content to attract and engage a target audience. The goal is to drive profitable customer action by providing useful information.
    • Formats:
      • Blog Posts: Regularly updated articles on a website.
      • E-books and Whitepapers: In-depth guides or reports.
      • Infographics: Visual representations of information.
      • Videos and Webinars: Engaging visual content.
  3. Social Media Marketing

    • Description: Social media marketing uses platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to promote products and interact with consumers.
    • Strategies:
      • Organic Social Media: Posting content and engaging with followers.
      • Paid Social Media: Running ads to reach a broader audience.
      • Influencer Marketing: Partnering with influencers to promote products.
  4. Pay-Per-Click (PPC) Advertising

    • Description: PPC is a model of online advertising where advertisers pay a fee each time their ad is clicked. Google Ads and Bing Ads are common platforms.
    • Elements:
      • Keyword Research: Selecting keywords to bid on.
      • Ad Creation: Crafting compelling ads.
      • Landing Pages: Designing pages where users land after clicking the ad.
      • Budget Management: Allocating and optimizing ad spend.
  5. Email Marketing

    • Description: Email marketing involves sending targeted messages to a list of subscribers to promote products, offer deals, or share news.
    • Components:
      • Email List Building: Collecting and segmenting subscriber lists.
      • Campaign Creation: Designing and sending email campaigns.
      • Automation: Setting up automated email sequences.
      • Analytics: Measuring open rates, click-through rates, and conversions.
  6. Affiliate Marketing

    • Description: Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their promotional efforts.
    • Key Aspects:
      • Affiliate Networks: Platforms that connect businesses with affiliates.
      • Commission Structures: Payment models (e.g., pay-per-sale, pay-per-click).
      • Tracking: Monitoring affiliate-generated traffic and sales.
  7. Influencer Marketing

    • Description: Influencer marketing leverages individuals with a large following to promote products. Influencers can be bloggers, social media personalities, or celebrities.
    • Approaches:
      • Sponsored Posts: Paying influencers to create content.
      • Product Reviews: Providing free products for influencers to review.
      • Brand Ambassadors: Long-term partnerships with influencers.
  8. Mobile Marketing

    • Description: Mobile marketing targets users on their smartphones and tablets through SMS, MMS, apps, and mobile websites.
    • Techniques:
      • SMS/MMS Campaigns: Sending promotional messages directly to users.
      • Mobile Apps: Developing apps to engage users.
      • Mobile-friendly Websites: Ensuring websites are optimized for mobile devices.
      • Push Notifications: Sending alerts to app users.
  9. Video Marketing

    • Description: Video marketing involves creating and sharing videos to promote products, services, or brands. Platforms like YouTube, Vimeo, and social media are commonly used.
    • Types:
      • Product Demos: Showcasing how products work.
      • Tutorials: Providing how-to guides.
      • Testimonials: Sharing customer experiences.
      • Live Streams: Engaging with audiences in real time.
  10. Online Public Relations (PR)

    • Description: Online PR involves managing a brand’s reputation online through media coverage, social media engagement, and content marketing.
    • Activities:
      • Press Releases: Distributing news to media outlets.
      • Online Reputation Management: Monitoring and responding to reviews.
      • Influencer Relations: Building relationships with key online figures.

What Is a Digital Marketing Agency?

A digital marketing agency is a company that deals exclusively in marketing to consumers or businesses through digital channels. This includes creating and launching campaigns for clients through social media, pay-per-click advertising, videos, and custom websites, among other means.

What is digital marketing in simple words?

Digital marketing is a business strategy that uses online platforms to generate awareness and sales for products or services. There are many ways to conduct digital marketing, including through social media, email, SEO, PPC and content marketing.

What exactly does a digital marketer do?

A digital marketer uses digital devices and digital marketing techniques, such as social media marketing, SEO and content marketing to drive awareness, interest and sales of business products and services. To be an effective digital marketer, you need to be adept with a variety of digital media as well as possess strong marketing skills.

What are the top digital marketing platforms?

Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use.


What Is SEO in Digital Marketing?

Search engine optimization (SEO) describes a variety of techniques that companies use in an effort to increase traffic to their website and raise its position in search results. The higher a site appears on the search results page, the more likely consumers are to see it and potentially click to visit it.


What Is Internet Marketing?

Technically, internet marketing is marketing that takes place solely on the internet. As such, it is a subset of digital marketing, which can use many different kinds of digital platforms, including the internet, to reach its desired audience.


Digital marketing encompasses a broad range of strategies and tactics aimed at reaching consumers through various online channels. Each type of digital marketing serves a unique purpose and can be used independently or in combination to achieve business goals. By understanding and leveraging these different types, businesses can create effective marketing campaigns that drive engagement, conversions, and growth.

Leave a Reply

Your email address will not be published. Required fields are marked *