The hottest web development company trends of the year

You might be wondering what the future of web development holds. Well, wonder no more! We’ve got the inside scoop on the hottest trends to watch out for this year.

So, whether you’re a business owner who’s looking to update your website or a developer who wants to stay ahead of the curve, read on for the trends that are set to take off in 2018.


Web design is all about using typography to your advantage. Trends in web development are always changing, and it’s important to stay ahead of the curve. This year, there are a few trends in typography that you need to be aware of.

One trend is using big, bold fonts. This is a great way to make an impact and draw attention to your site. Another trend is using fonts that are unique and stand out from the crowd. You can also use different fonts to create a visual hierarchy, which will help your visitors navigate your site.

Whatever trend you decide to go with, make sure that the fonts you choose are easy to read and look good on all devices.

Color design

When it comes to web design, color is a powerful tool. Done well, it can evoke an emotional response, set the tone for a website and even influence a customer’s purchase decisions.

That’s why you need to be on trend with the latest color design trends. To future-proof your business, make sure you’re incorporating these colors into your website:

• Moody blues: A great choice for businesses that want to create an air of sophistication and luxury. Moody blues are perfect for websites that want to make a statement.

• Earthy greens: A great choice for businesses with a natural or eco-friendly focus. Earthy greens are perfect for websites that want to appear down-to-earth and wholesome.

• Vibrant pinks: A great choice for businesses targeting millennial women. Vibrant pinks are perfect for websites that want to appear fun, feminine and spunky.


Businesses need to be aware of the latest web development company trends so that they can future-proof their online presence. These trends will help shape the way businesses communicate with their customers and clients.

Some of the hottest trends this year include using chatbots and conversational design, developing for mobile first, and using microservices. Chatbots and conversational design allow customers to communicate with your business in a more natural way, through messaging apps or even voice recognition software. Mobile first development ensures that your website is responsive and looks good on any device, while microservices help break up large projects into more manageable tasks, making them easier to manage and scale.

If you’re not sure where to start, consult a web development company to see how they can help you stay ahead of the curve.

Artificial intelligence

More and more businesses are relying on Artificial Intelligence (AI) to streamline operations and offer an enhanced customer experience. AI can analyze data points, automate processes, and help determine which customer segments are the most valuable.

You don’t need to invest in an expensive AI setup to get started either. Start small by integrating simple bots into customer service operations or automate mundane tasks such as logging data. All of this can improve your customer experience as well as save you time and money.

When considering AI solutions, it is important to also factor in security. AI is capable of hacking into systems or being hacked itself, so you need to ensure that all data protection measures are in place before delving into new technology. Cybersecurity should always be top of mind when implementing any new solution.

More web development trends in key words

So you want to stay ahead of the game? This year, make sure to keep an eye on key web development trends such as artificial intelligence (AI), serverless computing, and progressive web apps (PWAs).

With AI and machine learning (ML) being more widespread, you can rest assured that both front-end and back-end processes will become increasingly automated. Not only does this help save time and money, but it can also significantly improve the user experience. Meanwhile, serverless computing can help reduce costs by allowing for dynamic scaling of resources as needed.

Finally, PWAs allow for faster apps that don’t need to be installed and can improve engagement by providing a seamless user experience across all devices. With PWAs combining the look and feel of a native app with the improved discoverability of a website, there’s no wonder why they’re becoming so popular.

So if you want to stay ahead of the curve this year, incorporating these web development trends into your business should be top priority!


Micro-interactions are the key to bringing your website and apps to life. These tiny, but powerful, user interface elements can help keep your users engaged and make them feel more connected to your brand. Think about how you use a progress bar or a “thumbs up” button on social media—they’re all examples of micro-interactions.

By adding these elements to your website, you can create an experience that’s dynamic and engaging. They can make it easier for users to navigate your site, discover new content, and know when there’s a new feature available.

In addition to providing an improved user experience, micro-interactions also help to increase customer loyalty by making it easy for them to interact with your brand in real time. This will lead to more conversions in the long run and make sure that customers keep coming back.

Hand drawn or painted elements

Adding a handmade element to your website is another trend that’s been popping up this year.

Hand-painted and hand-drawn illustrations, custom typography, and other design elements can take your site to the next level. It looks unique, interesting, and high-end—particularly against the backdrop of more generic graphic elements you’ll find online.

When using hand-painted or drawn illustrations, go for subtle designs with soft brush strokes and blended techniques. You want to make sure the illustration ties in well with the rest of your website without being too busy or distracting. Plus, it adds a personal touch that can help set you apart from your competition.

Push notifications

You may have noticed recently that more and more companies are using push notifications to communicate with customers and keep them updated on news, events, products and services. It turns out that this trend is here to stay, as it is a great way to reach customers without inundating them with emails or other forms of communication.

Push notifications are usually sent in real-time and are much less intrusive than emails or text messages. They also allow you to tailor your message based on the user’s interests, making sure the notification is relevant and useful.

Push notifications are also becoming increasingly sophisticated, allowing businesses to track user engagement and use the data to better understand their customer base. This data can help inform decisions about marketing strategies and even product offerings, making sure you’re staying ahead of the game in a highly competitive marketplace.

Progressive web apps

Progressive web apps (PWAs) are the latest trend in web development and they offer a range of advantages that make them an invaluable asset for businesses. PWAs use modern web technologies to allow businesses to create app-like experiences that are accessible on any web browser.

At the heart of PWAs is the idea of a ‘progressive enhancement’, which means that as users access more powerful devices and platforms, the PWA experience becomes increasingly rich – providing users with the same experience regardless of their device or browser.

What this means for businesses is that they can now create apps that are robust enough to work on any platform, while still providing a great user experience. This means no more native app development, which can be time-consuming and expensive. Instead, you can create a PWA in-house relatively quickly and easily – giving you an edge over your competitors who are still relying on native apps.

Voice search integration

Integrating voice search into your web development project is the wave of the future. As voice search gains in popularity, your business simply can’t afford to ignore it.

Voice search works by allowing web users to verbalize their query instead of typing it into a search bar – think Alexa, Google Home and other digital assistants. By utilizing this technology, website owners can provide users with a more natural and convenient way to navigate their website.

For optimal results, you should consider optimizing for long-tail keywords—these are highly specific phrases that make it easier for users to find what they’re looking for. Also don’t forget about mobile devices which are playing an increasingly important role in voice search searches. And finally, no matter how fancy your voice setup is, make sure it is fast, secure and reliable—this will ensure you get the best results from any voice searches that occur on your website.

Infinite scrolling

As the name suggests, infinite scrolling allows users to scroll indefinitely through content on websites. This effect is created by loading new content as a user scrolls toward the bottom of a page, so that there is no need for pagination.

Infinite scrolling has been gaining popularity in recent years and is proving to be an essential tool for businesses looking to create an immersive user experience.Although it may seem tedious at times, infinite scrolling ensures that visitors never run out of content to explore and can keep engaging with your business for longer periods of time.

When used judiciously, infinite scrolling can be used to make content more discoverable and reduce frustration for the users of your website. It can also be used as an alternative or supplement to search functions in order to increase the efficiency of narrow searches.


As you can see, there are a lot of great web development company trends that you can take advantage of this year. By keeping these trends in mind, you can future-proof your business and stay ahead of the competition. So, what are you waiting for? Start implementing these trends today!

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