The Role of Pay-Per-Click (PPC) in Enhancing SEO Strategies

In the digital marketing landscape, two primary strategies dominate: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While SEO focuses on optimizing content and website structure to improve organic search rankings, PPC involves paying for ads to appear at the top of search engine results pages (SERPs). Although these strategies are often seen as separate,…

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