In the midst of the digital age, every entrepreneur must understand the importance of their business having a full presence on the Internet to attract more customers. In that sense, geolocation is one of those features that should be taken advantage of.

 If your business is locatable through applications such as Waze or Google Maps , your chances of better positioning increase significantly and therefore your customers, especially digital ones, will find you more easily. Millions of users use their mobile device daily to search for products and services, and applications such as Google Maps


It is very simple. When a person uses the Google search engine to find a product, they discover, within the search results, relevant options related to companies located in the perimeter where that person is located at that moment, attracting them to this business.

Imagine, for example, that you have a severe toothache and you urgently need to locate a dentist in the area where you are. You don’t have time to go to your favorite dentist across town because you need it right now.

You use Google on your cell phone to search for dentists and among the thousands of results that the application shows you, you discover one related to Google Maps,that shows you a clinic just 4 minutes from your location, open at this time and also with the company’s technical file so you can also get in touch immediately to make an appointment.


I am sure that by the time you read the rest of the results you will already be on your way to said clinic to solve your problem and the owner of said business will have won a client.


The guide is very simple and it will take you just a few minutes to add your business to Google Maps, also called Google My Business:

  1. You must sign in to Google My Business , which is Google’s service to register your business. Easily access with your same Gmail user.
  2. Fill in the corresponding form with your general data to add a new company
  3. Click find business information to ensure you own your business information
  4. Add your website. It is not a requirement that you have one but it is recommended and it can even be a blog which is even better.
  5. Add a broad description of your business (use multiple keywords)
  6. Add photos and videos
  7. Register in at least 5 categories that define your commercial activity
  8. Check and adjust your physical location on the map
  9. Finally press Send to confirm all the information

Validation on Google Maps

After these steps you must validate your information and Google will ask you to do so through conventional mail.

To do this, Google will send you an envelope with a PIN to the address you have registered. This is a code that you will need to enter in your company profile to complete the registration and thus ensure that your company is real and that it is located in the right place.

This validation document is an automated process so it may take a few weeks to arrive.

Once your PIN is confirmed in the system, your business will be activated on Google Maps within approximately 24 hours and the way to verify it is by testing related searches on Google Maps in a natural way as any potential customer would do.


If you have more than one business or several establishments in different cities, there are two ways to register these in Google Maps so that they appear in localized searches or when they enter their business name.

The simplest is to register it directly through the Google Maps tool and the second, a little more complex, is using Google My Business (formerly Google Places).

It is important to mention that Google My Business is not yet officially available in some Latin American countries, so you must verify it specifically.

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