As if we entrepreneurs did not have enough challenges to carry out our business projects, the pandemic has brought new scenarios that force us to see, understand and face entrepreneurship in ways never before imagined.

Today, many of us work from home, we meet via Zoom, we serve clients by video, we suddenly turn to improvised e-commerce through social networks and in some cases we have had to desperately search for new business niches.
Thousands of jobs were cut. People behave in different ways, the markets have accommodated, the demand for certain products has decreased and for some others it has increased.   
New services have emerged and although some changes will be temporary, others will remain in the long term as part of a new way of undertaking.
Apparently, the old Eastern thought of ” crisis represents opportunity ” comes to life again to remind us that changes always come and move the chair sometimes very hard, announcing that opportunity knocks at the door only for those who have their eyes wide open.
For some people who never thought of setting up something on their own, entrepreneurship has been their only salvation.  
But you have to accept that no one was prepared for this. Or at least not to adapt as quickly as required and especially with so many factors against it such as confinement, prevention measures, the recession of the economy and the uncertainty of the epidemic.
The digital transformation that we preached so much came globally without warning and gave no one a break. Companies, people and organizations of all kinds and at all levels had to learn at lightning speed and adapt their production, communication and problem-solving mechanisms by integrating technology into their processes.

BUT, HOW TO UNDERTAKE IN THE NEW NORMALITY?

The entrepreneur from 2020 onwards will have to be very skilled to integrate into this new economy.  
Although it is true that new niches have emerged that represent enormous opportunities such as health, education and digital transformation, it is necessary to move quickly and develop new products and services that must be promoted efficiently within the framework of prevention measures to attend to an increasingly demanding market.
Possibly one of the main lessons that every entrepreneur should learn is to communicate better digitally. Developing mechanisms for fast and secure delivery of products, handling of claims and guarantees will be essential to protect the brand.
Understanding that customers behave cautiously and that we must integrate prevention mechanisms into all our daily processes will be unavoidable. Understanding that social distancing is here to stay and that every day we will see less of our client’s face is part of this new reality.

Today, we suddenly turn to improvised e-commerce through social networks.

Creating or optimizing our online stores will no longer be optional and improving your digital marketing techniques to actively compete on social networks will also be demanding.
If before you were satisfied with putting some ads on Facebook, today you will have to have a digital marketing specialist on your team and integrate other solutions that you did not consider before. Innovation and creativity are no longer optional. (Did they ever?).
Depending on governments is crazy and although they must provide the support and conditions so that companies can oxygenate and survive, an entrepreneur cannot sit idly by waiting for answers.
Doing business the traditional way without delivering value will be the perfect formula for failure.
A new economy was born and the only viable alternative is to adapt with intelligence and determination. 
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