Much is said today about social media and its potential to boost business.
However, the information is abundant and sometimes it becomes difficult to know where to start or which are the best channels to use.
This makes many entrepreneurs feel overwhelmed by the number of options and end up struggling against the force of technological advances that they consider at times unnecessary for their companies.
For that reason, today I will share with you some fundamental points to make the right decisions regarding the implementation of a good strategy in social networks and I will show you at least 10 powerful reasons for your business to obtain the best results when you get on the network.
1. SOCIAL NETWORKS ARE MORE THAN SOCIALIZING
Many people still believe that social networks are simply for young people or geeks who are techies who keep chatting or “playing” all day.
Actually it is not like that. Although it is young people who make the most of all the benefits of modern technology, in reality social networks bring together a large number of people of all ages, professions, tastes and trades and who are potential clients for your business.
I don’t know if you knew this, but practically anyone who has a Facebook or Instagram account today is easily reachable within a specific segmentation of age, location and interests. And that makes social media a powerful business tool.
2. YOUR CUSTOMERS ARE ALREADY ON SOCIAL NETWORKS
The rise of social networks is so powerful that it has not stopped growing for the last 5 years. Every day more people use them and the amount of time we spend on them also increases.
You may not know it but one of the reasons why they are so powerful is because through a social network you can very effectively reach the exact profile of the client you are looking for .
That’s right, unlike traditional mass media, with social networks you can choose the perfect profile for your client and reach them very effectively, thus achieving more and better sales.
3. YOU CAN RETAIN YOUR CUSTOMERS
Contrary to what many may think, having a social media strategy can help you enormously to retain your customers with your brand.
In fact, customers have found in the networks a friendly way of making their tastes and preferences known and this is a point in your favor. A loyal customer will search for you on social networks and become a follower or “fan” that will help make your content go viral and therefore make your digital presence grow.
4. SOCIAL MEDIA ADVERTISING IS VERY CHEAP
The costs of advertising in social networks can be very low compared to the costs of advertising in traditional media such as press, radio and TV.
With a minimum investment you can begin to see results and to the extent that you train and do good content marketing, your sales can increase.
I must emphasize here the importance of doing it well and training, otherwise any amount becomes a high cost instead of an investment.
5. NETWORKS REPRESENT A MEANS TO LISTEN TO YOUR CLIENT
The great fear of many entrepreneurs is that their clients tell the truth about their services or products. And they prefer to turn a deaf ear even though they ignore that in one way or another the clients will say it.
Networks can help you to be the first to know, respond proactively and make the respective improvements in your business, thus keeping your dissatisfied customer instead of losing him.
6. IMPLEMENTATION IS FAST
Putting together a social media strategy can be relatively quick. You can do it in a matter of weeks and it basically requires will, disposition and of course immediately implement a training program so that your collaborators can learn everything they need to take full advantage of the benefits of this technology.
The first thing you should do is seek advice to fully immerse yourself in the subject and for an expert to guide you on the right path.
7. SOCIAL NETWORKS ARE THE TREND AND THEY ARE HERE TO STAY
An entrepreneur is a visionary person. This means that he has the ability to see beyond what everyone sees today.
In that sense, you should know that social networks are not just a fad, they are a proven system that works and will continue to grow. The decision is not whether or not you do social networks, the decision is whether or not you remain in the minds of your customers.
As I have always said, your competition today is no longer the store next door or the office across the street. Your competition may be in China or India or anywhere and the only way to survive is to update and adapt quickly.
8. YOUR COMPETITORS ARE ALREADY DOING IT
As you read this article trying to convince yourself to start something on social media or to improve what you have already tried, it is very likely that your competitors are already getting results and better sales.
Or in the least of cases, surely they are already preparing their staff to be able to operate their social media strategy. For example, do your sales consultants skilfully use whatsapp and email to respond promptly to new customer requirements?
Does your company have a presence on the main social networks? And do they proactively respond to their followers?
9. SOCIAL NETWORKS REPRESENT A POSITIVE CHANGE
Many entrepreneurs resist technology because they think they will have to make changes to the way they do things. And indeed, it is!
You must open your eyes once and for all and realize that the business world is a dynamic, changing and progressive world. Remember that the secret is not being the biggest or the oldest in the business, the secret to success is having the ability to quickly change and adapt.
That’s what we’re talking about. So the best thing you can do today for the good of your company is to stop resisting and start a digital transformation process that allows you to stay in the market.
“The biggest return on investment in social media is that your business is still around 5 years from now.”
10. THE INTERNET WILL ALLOW YOU TO DO GLOBAL BUSINESS
Another of the enormous advantages of digital technology is that you can expand your field of operation.
If you transform digitally, you will go from doing local business to working with clients from other countries that you probably did not have before.
You will make yourself visible and increase your market. You will be surprised when you start receiving messages on facebook or twitter from people from other regions interested in your products or services.